A newspaper wrapped in an ad, it's like a jacket wearing a person. This little press ad got a Silver ICAD award, which was nice. A sketch of the new Audi A6 was shown on tracing paper, overlaying a real photograph of the car. The front of the paper simply carried an Audi branded pen, when opened it revealed the line 'Nothing is more liberating than a blank piece of paper'. Sales of tracing paper sky rocketed afterwards.